How the comparison works
Every platform charges differently: Etsy adds a listing fee, a 6.5% transaction fee and payment processing; eBay charges one final value fee that already includes payments; Amazon takes a referral fee and, with FBA, a fulfillment fee per unit; TikTok Shop charges a referral fee; and Shopify charges only card processing plus a monthly plan.
This page runs the same product through all five so you can see where the same sale earns the most. Click any platform for a detailed breakdown, break-even price and the price you need for a target margin.
FAQ
Which selling platform has the lowest fees?
Per sale, Shopify and TikTok Shop usually take the smallest cut, but Shopify charges a monthly plan and you bring your own traffic. Among marketplaces, TikTok Shop and Etsy are usually lower than eBay and Amazon FBA for small items.
Are these fees exact?
They use the standard US rates for most categories, last checked November 2026. Category rates, promotions and taxes vary, so you can edit every rate under Edit fee rates.